Pricing and scope

The price follows the clinical model.

Pricing is scoped to your program: the states, specialties, and parts of the clinical stack you need. You get your quote in writing on the first call, before you sign anything, with no state or volume minimums. The proposal shows the operating assumptions so a lower number cannot hide a missing clinical responsibility.

The first conversation is a scope review.

Bring the program, target states, technology path, and what you already operate. We map the clinical layer before proposing commercial terms.

Start the scope

Partnership structures

Two ways to partner. One clinical layer.

Option A

Preferred

TrueEval as Merchant of Record

TrueEval serves as Merchant of Record, combining patient billing, clinical care, prescribing and pharmacy coordination in one integrated operating structure.

Merchant of Record: TrueEval
Patient checkout and billing: Processed through a TrueEval-approved payment rail.
Clinical care and pharmacy coordination: Delivered through TrueEval's clinical infrastructure.

Best fit: Partners seeking turnkey operations with an integrated patient billing and clinical care experience.

Option B

Partner-owned Merchant of Record

The partner keeps its own merchant account and patient billing. TrueEval supplies the clinical infrastructure behind the partner's brand, supported by a prefunded service balance.

Merchant of Record: The partner
Patient checkout and billing: Managed through the partner's merchant account.
Clinical care and pharmacy coordination: Supported through TrueEval's clinical infrastructure.

Best fit: Established brands that already manage checkout, subscriptions and payment processing.

With TrueEval as Merchant of Record, patients pay through a TrueEval-approved payment rail. The clinical (professional) portion stays with TrueEval's medical group, and the brand's management company is paid under its management services agreement.

Option B · Prefunded service balance

Fund before use. No credit, no surprises.

LaunchGrowthEstablished

01
Fund before use
Available cleared funds are reserved for each new visit booking or pharmacy order before it proceeds. Committed funds cannot be reused.
02
Draw down as used
Medical visit charges and pharmacy costs reduce the prepaid balance as they are incurred.
03
Replenish before depletion
The partner restores the balance when it reaches the agreed trigger. A pending transfer does not count as available funding.
04
Pause when funding is insufficient
New visit bookings and new pharmacy fulfillment pause until sufficient cleared funds are available. Existing patient continuity remains subject to applicable clinical obligations.

In both structures, clinical decisions remain with the treating clinician.

Four pricing variables

What changes the scope—and why.

States

Where the program will operate and which jurisdiction-specific workflows apply.

Clinical scope

Specialty, clinician type, visit model, prescribing scope, oversight, and chart review.

Technology path

TrueEHR and the patient experience, or an integration with an existing front end.

Operating depth

Which clinical, scheduling, laboratory, pharmacy, and support workflows belong in the engagement.

Common engagement shapes

Buy only the layer you need.

These are operating shapes, not fixed packages. A written scope controls what is included.

Clinical foundation

You have the experience. You need the medical group.

For operators keeping their existing website, CRM, and patient experience while adding the regulated clinical layer.

Medical-group model
Program-appropriate clinicians
Medical oversight
Protocols and chart review
Supported API path

Operated program

You have the brand. You need the clinical operation.

For operators who need the people, clinical workflows, records, prescribing, labs, and pharmacy coordination joined together.

Everything in the clinical foundation
TrueEHR
Scheduling and clinical workflows
Labs and pharmacy coordination
Day-to-day clinical operations

Multi-state expansion

You are scaling the model across jurisdictions.

For established programs adding states, specialties, locations, or a more inspectable clinical operating structure.

State expansion scope
Clinical governance
Integration planning
Operational change control
Diligence-ready documentation

Inside the proposal

No black box around the responsibilities.

The proposal should let both sides see the operating boundary, the economic boundary, and the conditions behind the timeline.

Follow the responsibility line

01What TrueEval operates

02What the operator remains responsible for

03States, specialties, and program boundaries

04One-time implementation work

05Recurring platform and operating components

06Usage-based or pass-through components, where applicable

07Dependencies, assumptions, and exclusions

08Onboarding sequence and acceptance criteria

Questions buyers ask

Pricing and payment, answered plainly.

How does TrueEval charge?

TrueEval supports two partnership structures. TrueEval as Merchant of Record is the preferred turnkey model. Established operators may keep their own merchant account and patient billing while using TrueEval's clinical infrastructure. With TrueEval as Merchant of Record, patients pay through a TrueEval-approved payment rail. The clinical (professional) portion stays with TrueEval's medical group, and the brand's management company is paid under its management services agreement. Pricing is scoped to your program: the states, specialties, and parts of the clinical stack you need. You get your quote in writing on the first call, before you sign anything, with no state or volume minimums.

What does it mean that TrueEval is the Merchant of Record?

TrueEval serves as Merchant of Record, combining patient billing, clinical care, prescribing and pharmacy coordination in one integrated operating structure. Patient checkout and billing are processed through a TrueEval-approved payment rail. It is the preferred structure for partners who want turnkey operations.

Can we keep our own merchant account and checkout?

Yes. The partner keeps its own merchant account and patient billing. TrueEval supplies the clinical infrastructure behind the partner's brand, supported by a prefunded service balance. It fits established brands that already manage checkout, subscriptions and payment processing.

How does the prefunded service balance work?

The partner maintains a rolling prepaid balance for medical visits and pharmacy fulfillment. Launch, Growth and Established tiers scale the required balance and replenishment trigger to expected activity. TrueEval does not extend credit. Funds are reserved before each new visit or pharmacy order, drawn down as used, and replenished at an agreed trigger; new bookings pause if cleared funds run short.

Who makes the clinical decisions?

In both structures, clinical decisions remain with the treating clinician. The brand owns its name, pricing, marketing and customer relationship; TrueEval's medical group owns the medicine.

Does TrueEval publish prices?

No published rate card. Pricing is scoped to your program: the states, specialties, and parts of the clinical stack you need. You get your quote in writing on the first call, before you sign anything, with no state or volume minimums.

Onboarding range

3 to 60 days

Timing depends on the live front end, decided scope, marketing readiness, and whether LegitScript certification is required.

Scope the clinical layer before comparing numbers.

A cheap proposal that excludes clinical accountability, integration work, or state operations is not the same product.

Request a written scope Call (844) 771-7836