You own the brand. We own the medicine.
Not a slogan — a legal boundary, and the reason this arrangement exists at all. Here is exactly where the line falls, who stands on each side of it, and what you keep.
- Yours: Your brand, Your pricing, Your marketing, The customer relationship.
- Ours: The professional entity, Licensed providers, The visit, Prescribing, The medical record.
1. You own the brand and the customer relationship
Your website, your pricing, your marketing, your customer relationship. Nothing about this arrangement asks you to give any of that up, and your patients never see our name unless you want them to.
2. We stand up the medical company the law requires
In most states a non-doctor cannot own a medical practice. So a professional entity has to exist, and a licensed physician has to own it. We form that entity in each state you sell in, and we supply the physician owner — you never have to go find one.
3. Our licensed providers do the actual visit
A real clinical encounter with a licensed provider who is credentialed in your patient's state. They take a history, they make a clinical decision, and where it is appropriate they prescribe. Your brand is what the patient sees.
4. We keep the rules current in all 51 jurisdictions
Boards, statutes and rulemaking change. When they do, what our providers are permitted to do changes with them — in the workflow, not in a memo someone has to remember to read.
The part everybody gets wrong
It is the same person in two different relationships. They are your customer — you own the brand, the pricing and everything you say to them. They are the professional entity's patient, and the clinical relationship and the medical record sit there, because the law puts them there.
CPOM (corporate practice of medicine)
The doctrine, in most states, that a company owned by non-doctors cannot own a medical practice or direct clinical decisions. It is the reason the professional entity has to exist at all.
PC (professional corporation)
The medical company itself. It has to be owned by a licensed clinician. It employs or contracts the providers, and it is the entity that holds the clinical relationship with the patient.
MSO (management services organization)
The business-side company. It handles everything that is not the practice of medicine — marketing, technology, admin, billing support — under a services agreement with the PC.
GFE (good faith exam)
A clinical evaluation performed before certain treatments so that a licensed provider has actually assessed the patient. In practice it is the difference between real medical oversight and a signature.
Timeline: 3 to 7 days
Your front end is already live, your scope is decided, and you are not waiting on LegitScript. What takes the week is protocols, routing rules and go-live checks — not paperwork.
Timeline: closer to 60 days
The funnel still has to be built, or you need LegitScript certification to advertise on Google or Meta. That runs four to five weeks through us and nobody can compress it.
Frequently asked questions
Is TrueEval a staffing agency?
No. A staffing agency finds you clinicians and hands you the compliance problem. We are the licensed medical group — the providers practice under our entity, and the clinical responsibility sits with us because that is what the license carries.
Do I have to use your EHR?
No. If you already have a working system you can keep it and integrate with ours through a versioned API, FHIR R4 resources and C-CDA export. If you would rather not run one at all, TrueEHR is there.
Who owns the patient records?
The professional entity does, because medical-record custody follows the licensed practice — that is a legal requirement, not a commercial preference. What matters commercially is that you are not locked in: records export in standard formats, and the export path is documented rather than negotiated.
Do I have to replace my website, CRM and support team?
No. Plenty of partners take the clinical and compliance layer and keep their own website, CRM, support team and software. Some hand all of it over. The clinical infrastructure underneath is the same either way.
What happens if a provider makes a clinical error?
The medical group carries the clinical responsibility its license carries, and professional liability cover sits with the entity that employs the provider. Ask for the specifics in writing during scoping — and be wary of any vendor that answers this question with a slogan.