Launch Readiness Worksheet

• When you are ready to launch: 3 to 7 days when your front end is already live, your scope is decided, and you are not waiting on LegitScript.
• When there is more to build: Closer to 60 days when the funnel still has to be built, or you need LegitScript certification to advertise on Google or Meta — that runs four to five weeks through us and nobody can compress it.

Where you land depends on your side of the launch, not on TrueEval's: these are the variables.

• A live front end for patients to land on
• LegitScript certification, if you intend to advertise on Google or Meta — four to five weeks through us
• Someone running your marketing
• A decided scope: what you sell, where, and at what price

1. Which states your patients will be in.
2. Which services you will offer.
3. Whether your patient-facing front end (site, intake, checkout) is live.
4. Whether your scope (what you sell, where, at what price) is decided.
5. Which merchant-of-record structure you prefer.
6. Your LegitScript status, if you will advertise on Google or Meta.
7. Whether any service involves controlled substances.
8. Expected monthly patient volume and your target launch date.

• TrueEval as Merchant of Record (preferred): TrueEval serves as Merchant of Record, combining patient billing, clinical care, prescribing and pharmacy coordination in one integrated operating structure.
• Partner-owned Merchant of Record: The partner keeps its own merchant account and patient billing. TrueEval supplies the clinical infrastructure behind the partner's brand, supported by a prefunded service balance.

In both structures, clinical decisions remain with the treating clinician.