Michigan's Regulatory Gauntlet: Navigating Telehealth, Medspas, and CPOM in the Wolverine State
Back to Blog
State SpotlightApril 17, 2026

Michigan's Regulatory Gauntlet: Navigating Telehealth, Medspas, and CPOM in the Wolverine State

Michigan presents a dynamic yet challenging regulatory environment for healthcare businesses, particularly in the rapidly evolving telehealth and medspa sectors. From strict corporate practice of medicine doctrines to heightened medical board scrutiny, understanding the Wolverine State's unique compliance landscape is critical for sustainable operations and avoiding significant enforcement risks.

10 min read4 views

The healthcare regulatory landscape in Michigan is a complex tapestry, woven with specific statutes, administrative rules, and an increasingly active enforcement posture from state boards. For telehealth founders, medspa operators, and practice owners looking to expand into or within the Wolverine State, a deep understanding of these nuances is not merely advisable—it is absolutely essential for compliant and sustainable growth. TrueEval's analysis reveals Michigan as a state where regulatory vigilance is paramount, particularly concerning corporate practice of medicine (CPOM), telehealth prescribing, and the expanding medspa industry.

For more on this topic, see our analysis: Telehealth Tensions: Navigating DEA Scrutiny, CPOM Landmines, and State Board Enforcement in a Post-PHE World.

Michigan's Corporate Practice of Medicine (CPOM) Doctrine: A Critical Foundation

Michigan maintains a robust Corporate Practice of Medicine (CPOM) doctrine, which generally prohibits non-licensed individuals or entities from owning or controlling medical practices and employing physicians. While not as explicitly codified as in some other states, Michigan's CPOM principles are derived from its Public Health Code and professional licensing acts, which reserve the practice of medicine to licensed individuals and professional corporations. This means that a standard C-corp or LLC cannot directly employ physicians or other licensed healthcare providers to render medical services.

For more on this topic, see our analysis: Telehealth Tensions: Navigating DEA Scrutiny, CPOM Landmines, and State Board Enforcement in a Post-PHE World.

Implications for Business Structures:

  • Telehealth Brands: Direct employment of Michigan-licensed physicians by a national telehealth company that is not a Michigan professional corporation (PC) or professional limited liability company (PLLC) is highly problematic. Telehealth companies must structure their operations to ensure that the entity providing medical services is professionally owned and controlled. This often necessitates a Management Service Organization (MSO) model, where the MSO provides administrative, technological, and marketing support to an independent professional entity (PC/PLLC) owned by licensed Michigan practitioners. The MSO agreement must meticulously delineate responsibilities, ensuring the MSO does not exert control over clinical decision-making, physician employment, or fee-splitting.
  • Medspas: The CPOM doctrine is particularly salient for medspas. Any service requiring a medical license (e.g., injectables, laser treatments, prescription skincare) must be performed under the authority of a licensed medical professional, typically a physician, PA, or NP. The entity providing these medical services must be professionally owned. Non-physician ownership of the medical side of a medspa is generally impermissible. The medical director must be actively engaged, providing genuine oversight and supervision, not merely lending their name. An MSO model can facilitate the administrative functions, but the medical practice itself must remain professionally controlled.
  • Dental and Chiropractic Practices: These professions also operate under specific professional practice acts that reinforce the CPOM. While professional corporations are permitted, any arrangement that allows non-licensed individuals to control clinical decisions or the practice itself would be a violation. For instance, a lay entity cannot own a dental practice and employ dentists.

Key Compliance Pitfall: Failure to adhere to CPOM can lead to severe consequences, including license revocation for practitioners, corporate dissolution, and charges of illegal practice of medicine. The Michigan Attorney General and licensing boards actively monitor these structures.

Telehealth-Specific Regulations and Recent Changes

Michigan has embraced telehealth, but with clear guardrails. The state's Public Health Code and administrative rules from the Board of Medicine govern telehealth practice, emphasizing parity with in-person care.

Establishing a Patient-Provider Relationship: Michigan generally requires a valid patient-provider relationship to be established before telehealth services can be rendered. While the COVID-19 Public Health Emergency (PHE) waivers provided flexibility, the post-PHE landscape necessitates adherence to established rules. A relationship can typically be established through an initial in-person examination or a real-time, interactive audio-visual encounter. Asynchronous telehealth is generally permissible for established patients or certain follow-up care, but usually not for establishing the initial relationship or for prescribing controlled substances (more on this below).

Medical Board Requirements for Telehealth Providers: The Michigan Board of Medicine is actively monitoring and enforcing regulations related to telehealth. As highlighted in recent intelligence, the Board expects strict adherence to:

  • Licensure: All practitioners providing telehealth services to Michigan patients must be fully licensed in Michigan. This is non-negotiable.
  • Standard of Care: The standard of care for telehealth services must be equivalent to that of in-person services. This includes comprehensive patient evaluation, diagnosis, treatment planning, and documentation.
  • Informed Consent: Patients must provide informed consent for telehealth services, understanding the modality's limitations and benefits.
  • Documentation: Meticulous documentation of all telehealth encounters, including the mode of communication, findings, treatment plan, and rationale, is required.
  • Patient Identification: Robust processes for verifying patient identity and location are essential.

Recent Enforcement Trends: The Michigan Board of Medicine has shown increased scrutiny of telehealth operations. Disciplinary actions often stem from issues like unprofessional conduct, scope of practice violations (e.g., prescribing outside one's specialty), and inadequate supervision. This signals a critical need for robust compliance frameworks within telehealth sectors, ensuring appropriate licensing, proper patient-provider relationship establishment, and adherence to prescribing practices.

Collaborative Practice and Supervision Requirements

Michigan has specific rules governing collaborative practice and supervision, particularly for advanced practice registered nurses (APRNs) and physician assistants (PAs).

  • Physician Assistants (PAs): PAs in Michigan operate under a delegated authority model, requiring a participating physician. The Public Health Code (MCL 333.17048) outlines the scope of practice and supervision requirements, which include a written practice agreement. While direct, on-site supervision isn't always required, the physician must be readily available for consultation and regularly review the PA's practice.
  • Nurse Practitioners (NPs) and Clinical Nurse Specialists (CNSs): Michigan NPs and CNSs require a collaborative practice agreement with a physician to prescribe controlled substances and certain other medications. While they have a broader scope for non-controlled substances, the collaborative agreement defines the scope of practice and ensures physician oversight. Recent legislative efforts have aimed to grant full practice authority to NPs, but as of now, collaborative agreements remain crucial for prescribing controlled substances.

Medspa Implications: For medspas, ensuring proper supervision is paramount. If services are delegated to PAs, NPs, or registered nurses (RNs), the supervising physician must meet all state requirements for availability, chart review, and direct oversight, especially for high-risk procedures. The Michigan Board of Medicine's focus on medspa compliance means that medical directors must be actively engaged, not just nominal figures. Issues like inadequate supervision are frequently cited in enforcement actions.

Controlled Substance Prescribing Rules

Prescribing controlled substances via telehealth is one of the most heavily scrutinized areas, both federally and at the state level. Michigan generally aligns with federal guidelines, with additional state-specific requirements.

  • Ryan Haight Act and DEA Rules: Federally, the Ryan Haight Act requires an in-person medical evaluation for initial controlled substance prescriptions, with exceptions. While COVID-19 PHE waivers temporarily allowed prescribing without an initial in-person visit, the DEA's proposed rules indicate a return to stricter requirements, likely necessitating an in-person exam or a referral from a practitioner who has conducted one for initial Schedule II and certain Schedule III-V controlled substances, including buprenorphine. The temporary extension of PHE flexibilities for buprenorphine until November 2024 provides a brief reprieve but underscores the eventual return to stricter rules.
  • Michigan-Specific Requirements: Michigan's Public Health Code (MCL 333.7303) and administrative rules supplement federal law. Practitioners must be licensed in Michigan and hold a valid DEA registration associated with their Michigan practice address. The Michigan Automated Prescription System (MAPS) is a mandatory Prescription Drug Monitoring Program (PDMP) that prescribers must consult before prescribing Schedule 2-5 controlled substances. This is a critical step for preventing diversion and ensuring patient safety.
  • Telehealth Considerations: For telehealth providers, this means that purely virtual prescribing of controlled substances for new patients is highly restricted. A hybrid model, combining virtual consultations with necessary in-person assessments or referrals, will become the standard. Robust protocols for documenting in-person evaluations, tracking PHE-established relationships, and meticulous record-keeping are essential.

Compliance Pitfall: Failure to consult MAPS, improper documentation, or prescribing controlled substances without a legitimate medical purpose and a valid patient-provider relationship are significant red flags for both state and federal enforcement agencies, including the DEA and DOJ. The DOJ's intensified enforcement against telehealth controlled substance prescribing violations underscores the severe criminal and civil penalties for non-compliance.

State-Specific Licensing and Registration Requirements

Michigan requires all healthcare professionals to be licensed by the appropriate board under the Department of Licensing and Regulatory Affairs (LARA). This includes:

  • Physicians (MD/DO): Licensed by the Michigan Board of Medicine or Michigan Board of Osteopathic Medicine and Surgery.
  • Nurses (RN, LPN, NP, CNS): Licensed by the Michigan Board of Nursing.
  • Physician Assistants: Licensed by the Michigan Board of Medicine.
  • Dentists/Dental Hygienists: Licensed by the Michigan Board of Dentistry.
  • Chiropractors: Licensed by the Michigan Board of Chiropractic.

Key Requirements:

  • In-State Licensure: As noted, any provider rendering services to a Michigan patient, regardless of their physical location, must hold a valid Michigan license.
  • DEA Registration: For controlled substance prescribers, a Michigan-specific DEA registration is mandatory.
  • Controlled Substance License: Michigan also requires a separate controlled substance license from LARA, in addition to DEA registration.
  • Facility Licensing: Certain healthcare facilities may require specific state licensing, though many telehealth-only operations may fall outside traditional facility definitions. Medspas, depending on the services offered and corporate structure, may need to navigate facility licensing if they constitute an outpatient medical facility.

Comparison with Neighboring States: Michigan's licensing requirements are generally consistent with its neighboring states like Ohio, Indiana, and Illinois, all of which require in-state licensure for telehealth. However, Michigan's CPOM doctrine is notably stricter than, for example, Ohio's, which has more explicit statutory exceptions allowing for certain corporate ownership models in healthcare.

Recent Enforcement Actions and Notable Cases

The Michigan Board of Medicine and other professional boards have been increasingly active in enforcement, particularly in areas susceptible to rapid growth and potential regulatory arbitrage.

  • Telehealth Scrutiny: The Michigan Board of Medicine has issued public disciplinary actions against physicians for issues such as:
    • Prescribing controlled substances without adequate patient evaluation or legitimate medical purpose via telehealth.
    • Practicing medicine without a valid Michigan license (for out-of-state providers).
    • Failing to maintain adequate medical records for telehealth encounters.
  • Medspa Violations: Enforcement actions against medspas often involve:
    • Unlicensed individuals performing medical procedures.
    • Inadequate or absent physician supervision.
    • Delegation of procedures outside the scope of practice for the delegating or delegated professional.
    • Misrepresentation of services or provider qualifications.

These actions underscore the Board's commitment to protecting the public and maintaining professional standards, serving as a stark reminder that regulatory compliance is an ongoing, critical responsibility.

Key Compliance Pitfalls and How to Avoid Them

Operating in Michigan's healthcare landscape requires proactive and meticulous compliance. Here are the most common pitfalls and strategies to avoid them:

  1. CPOM Violations:

    • Pitfall: Non-licensed entities controlling clinical decisions, employing physicians directly, or engaging in illegal fee-splitting.
    • Avoidance: Implement a robust MSO model with clear separation of clinical and administrative functions. Ensure professional entities are truly owned and controlled by licensed Michigan practitioners. Seek experienced legal counsel to draft compliant MSO agreements and corporate structures.
  2. Improper Telehealth Patient-Provider Relationship:

    • Pitfall: Initiating care or prescribing without a valid initial encounter (e.g., relying solely on asynchronous or audio-only for new patients/conditions).
    • Avoidance: Adhere to Michigan's requirements for establishing a relationship, typically via real-time audio-visual. Train providers on proper intake protocols and documentation for telehealth.
  3. Controlled Substance Prescribing Errors:

    • Pitfall: Prescribing controlled substances via telehealth without an in-person exam (where required), failing to consult MAPS, or lacking a legitimate medical purpose.
    • Avoidance: Develop strict protocols for controlled substance prescribing, integrating federal DEA rules and Michigan's MAPS requirements. Implement a hybrid care model where necessary. Conduct regular audits of prescribing patterns.
  4. Inadequate Supervision in Medspas:

    • Pitfall: Medical directors acting as 'figureheads' without active oversight, or delegating procedures outside the scope of practice.
    • Avoidance: Ensure medical directors are actively engaged, providing direct and indirect supervision as required by Michigan law. Clearly define scope of practice for all personnel. Conduct regular training and competency assessments.
  5. Licensure and Credentialing Failures:

    • Pitfall: Providers practicing without a Michigan license or proper DEA/controlled substance registrations.
    • Avoidance: Implement a robust credentialing system to verify all provider licenses, registrations, and certifications are current and state-specific. Automate license monitoring.

What This Means For Your Practice: A Michigan Compliance Roadmap

For any healthcare business eyeing or operating in Michigan, the message is clear: proactive, comprehensive compliance is non-negotiable.

  • Structure for Compliance: Before launching or expanding, engage legal counsel specializing in Michigan healthcare law to ensure your corporate structure (especially regarding CPOM) is fully compliant. An MSO model, if utilized, must be meticulously crafted to withstand scrutiny.
  • Robust Telehealth Protocols: Develop and implement clear, detailed protocols for telehealth service delivery, covering patient intake, informed consent, patient-provider relationship establishment, documentation, and technology requirements. Ensure all providers are Michigan-licensed.
  • Controlled Substance Vigilance: If prescribing controlled substances, integrate federal DEA requirements with Michigan's MAPS system. Train providers extensively on the 'legitimate medical purpose' standard and the nuances of telehealth prescribing.
  • Medspa Specifics: For medspas, prioritize active physician supervision, clear delegation protocols, and strict adherence to scope of practice for all staff. Your medical director must be a true clinical leader, not just a name on paper.
  • Continuous Monitoring: The regulatory landscape is dynamic. Regularly review Michigan's Public Health Code, administrative rules from LARA and its boards, and federal updates (like those from the DEA and DOJ). Invest in compliance software and ongoing staff training to stay ahead of changes.

Michigan offers significant opportunities for healthcare innovation, but it demands respect for its established regulatory framework. By proactively addressing CPOM, telehealth, and controlled substance requirements, your practice can build a foundation for compliant, sustainable, and successful operations in the Wolverine State.


Further Reading

MichiganCPOMTelehealthMedspa ComplianceControlled SubstancesState Licensing

Enjoyed this article?

Get our bi-weekly compliance digest delivered straight to your inbox. Join healthcare leaders staying ahead of regulatory changes.